5 STEPS TO AN OUTSTANDING BANNER
The "Old Days" of single color banners isn't dead and gone-there's still a place for something in one or two colors and basic. However, to really get it done full color banners are your best bet. Prices have come down and full color banners can be your best value too. Volume prices can be as low as $2.50/s.f. for fully finished banners in full near photo quality colors.
So what goes into a great banner? Check out these 5 traits and see if you can come up with a great look that tells your message-
1. Characters/Fonts...the font you use is the starting point to a great banner. First, one or two font styles at most. Depending on the message and circumstances different fonts can dramatically increase the chances of your message getting through and memorable or be a distraction and mess up your message. Example...got a western theme for your banner? There's a number of western themed fonts that will reinforce your message.
2. Contrast...beware of like colors of graphics and backgrounds. For example red letters on a blue background will blend together and be hard to read, especially in low light conditions. However, red and blue are common corporate colors so add a white outline to the red letters and they'll pop off the blue background and read easily in any light.
If you've got a yellow wall the banner is going to be hung on make sure the background of the banner is a color that will contrast with the yellow wall. i.e. don't put up a banner with a light or yellow color background on a yellow wall. At minimum add a black or dark border around the banner to set it off from the wall.
4. Banner Size...you don't want a banner that's too small for the space. Having a big building and too small a banner and it's lost to people driving or walking by. The expression I use all the time is it's kind of like a peanut on an elephant's butt! Get too far and you pretty much don't see it. Or you have an 8 foot space and you make a 9' banner and it wraps around the building corners. Looks bad, hard to read, and reflects poorly on your business. Either case, money spent isn't as effective as it could/should be.
4. Letter Size-match the size of the banner to the size of the space and distance from the viewing public. You need about 1" of height for every 10' of viewing distance. So a banner that you want seen 100' off the road needs letters that are about 10" tall. You also need space between lines for easy viewing.
5. Materials-some "low price leaders" produce banners with 10 oz materials or mild inks that don't hold up well over time and under the sun. They tear easily, scratch easily and fade quickly. We've done banners that have been up for upwards of five years and still tell the message.
Properly made and finished your banners can be useful for years and years. Fold them up, put them away until next time and increase their value and usefulness.
BONUS STEP # 6
6. Digital Graphics and Backgrounds...in printing digital banners the sky is the limit. You're only constraint is your imagination and the need to be effective. Think of our 63" wide digital printer like your desktop printer on steroids! Pictures, illustrations, background graphics and fonts can all be combined to maximize your visual impact and make a great money making banner.
Wrap up...banners are a very flexible and economical option to getting your message out. Indoors, outdoors, big, small, horizontally or vertically mounted, they get the message out and deliver results.
SIGN A RAMA Worthington is a full service business sign and graphics sign shop. As a Sign A Rama franchise member we're one of over 1000 Sign A Rama shops worldwide.
Here in Columbus, Ohio we're the SIGN A RAMA "Where a good sign is the sign of a good business!"
See us for Full Color Banners, Trade Show Displays, Truck Lettering and Vehicle Wraps.
Call us at 614.841.1255 for a free quote and to get your questions answered.
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