Sign Design Basice 5 Mistakes to Avoid

Basic Sign Design 5 Mistakes to Avoid for your Next Professional Business Sign

Your sign is your image, your silent salesman, for a small business that depends on local trafffic-especially one that's new-about the best advertising and marketing investment you can make. You want it to be attractive, eye catching and readable.

Call us and make us your Columbus, Ohio area sign company we can help you avoid these and more.

Here's five common errors you want to avoid.

1. Business card as your sign design...Problem: your potential customers are looking for the message on your sign. Too much information and a lot of text will be hard to read. Less is typically best.

Solution-pick the three most important elements of your card. Usually 1. your name 2. your tagline 3. your phone number or web address

2. Light colors on light colors or dark with dark...Problem: contrasting colors- avoid light colors on light colors...yellow on white--red on purple etc.

Solution: Outline the yellow in a contrasting color gray outlined by scarlet on a white background will show well. Yellow outlined by forest green the same. Or go for a dark background like yellow on blue or burgundy.

3. Rework or refurbish an old sign...Problem: i a 10 year old plywood sign that's showing it's age. Even repainting it and adding new letters and it's still a 10 year old plywood sign. The stuff just doesn't wear well.

Solution: consider a smaller permanent sign or PVC sign. Go for something simple and possibly even smaller. A professional sign will showcase your company and products better and you'll look a lot better image wise. Even covering with a properly made banner that's tightly stretched and attached will look better than a reworked hunk of plywood.

4. Standard magnets instead of permanent vehicle graphics...Problem: Vehicle graphics at 12" x 24" on the side of your van or SUV look like a peanut on an elephant's butt! Dinky and miss-placed. On top of that they can come off if you're not careful or put them on a dirty surface.

Solution-permanent vehicle lettering. For not much more you can get something larger, better looking and more readable to people passing by at 55 mph. Get your company vehicles to pay back...not pay out. Get your gas money back and put the vehicles to work.

5. Banners as permanent signs...Problem: the price is right but in the long run it won't reflect well on your business if your "sign" is of a temporary nature. Banners are perceived as temporary and clients will think of you as temporary too.

Solution--invest in a sign. There's all kinds of options and price points available. For credit worthy you can even lease them. How about a $10,000 sign for about $275.00/month. $10,000 will get you a very substantial sign to bring in lots of business.

Call the sign experts at SIGNARAMA Worthington for all your business sign needs. We are sign professionals and can get you the look that sells.

For indoor and outdoor signs, full color and vinyl banners, truck graphics, truck lettering and car warps we can help.

Looking for trade show displays? We can handle about anything you might need. We've got a full line of displays and banner stands.

SIGNARAMA Columbus "Where a good sign is the sign of a good business!"


6185 M Huntley Road
Columbus, Ohio 43229
614.841.1255